Would you like to increase your revenue with hard-hitting copy?

Then you’ve come to the right place. Get research-based conversion copy to attract your ideal customers with just the right messaging.  

First, let me introduce myself:

picture of manuela duerager

I’m Manuela, founder of Conversion Pancake, and together we’ll:


Use your customers’ voices (aka words) to write transformative copy


Write copy that turns your visitors into valuable leads and customers


Raise your conversion rate permanently (and increase your revenue)

Because …

Conversion copywriting is science not art – with a scientific process that turns plain websites into high converting selling machines.


Here’s how it works

It’s a simple 3-step process.


Research target group

(40% of the process)

With surveys, polls and interviews, I get to know your customers until I know exactly what they want.



(40% of the process)

I swipe your customer’s voices to create memorable copy that makes them say “This is just so me”. Additional benefit: It takes the guessing out of selling.



(20% of the process)

Here comes the best part: Testing the copy.
I’ll measure the copy’s success rate with behaviour analytics tools to see what can be even further improved.

Stuff I do for you

Because your website’s success is more than words on a page.


Website Copy

Be it landing pages, sales pages or “plain old” Pricing, Features and About Us pages – I’m your copywriter.

Email Marketing

Make sure to make the most of your mailing list and valuable leads with an optimized sales email sequence. I help you provide real value.


Sales Funnel

Starting from social media, to your sales mails, to the very last button your customer has to click – I make sure your sales funnel is as smooth as can be.

Nice things my customers say about me

Picture of Renate

Manuela showed us ways to better utilize the potential of our webshop and also supported us perfectly in the implementation. The ongoing analyses and the regular exchange are very valuable to us.
The collaboration is great fun and incredibly valuable.

Renate Wohlfahrt | Co-Founder | Ein Schöner Fleck Erde (e-commerce)

picture of ivonne starkmann from naelco

I can really recommend Manuela from Conversion Pancake to everyone who wants to build a profitable online business. Manuela used my knowledge and the evaluations of the customer interviews and surveys to build a successful homepage. She works professionally and very fast.

Ivonne Starkmann| Founder | Naelco (e-commerce)

Manuela is a diligent creative mind with excellent social skills. After a short time she was able to manage our social media plan independently and sufficiently. Organized, structured, pleasure to work with.

Petra Mrazova | Digital Marketing Manager | Costa Kreuzfahrten

Decisions you should make before contacting me

As a conversion copywriter, I’m here to help you raise your bottom line and capture your target groups’ needs.

Here’s when you don’t need a conversion copywriter:

  • When all you need is more traffic, a good SEO writer will be enough
  • When you want to build authority in your niche with blogs and social media – you are best off with a content and social media writer
  • When you need to raise brand awareness, contact a PR agency

But when you want to make more money – hire a conversion copywriter. 

Ready for the next step?

With my help, you’ll …


 increase your revenue


get more quality leads


raise your sign-ups and opt-ins

Fast & easy via Calendly.