This is all about you
and a bit about me
Is this you?
You run a successful business but your prospects (and even customers) don’t get your website
You know success lies in the copy and you want more than the creative musings of a good writer – you want hard fact-based, customer-loving copywriting that makes more money than it costs
You have always done copywriting in-house but now you want it done right
Then you’ve come to the right place.
I help you turn your just-fine copy into a fine-tuned message of YES.
YES to your product from customers.
YES to sign-ups from leads.
YES to the NEXT STEP.
This is done by talking to real people and writing about their day-to-day benefits of your product.
I capture your unique value proposition and your customers Before & After experience of using your product, mention absolute dealbreaker needs and address their worries. This quadruple threat turns any copy into a persuasive force and boosts conversions on your website.
That’s why it makes so much sense to
- talk to customers,
- focus on the bottom line,
- back decisions by research,
- and be plain as bread
for every piece of copy.
This is done by talking to real people and writing about their day-to-day benefits of your product.
I capture your unique value proposition and your customers Before & After experience of using your product, mention absolute dealbreaker needs and address their worries. This quadruple threat turns any copy into a persuasive force and boosts conversions on any website.
That’s why it makes much more sense to
- talk to customers before writing for them,
- focus on the bottom line,
- back decision by research not opinions,
- be plain as bread in your offer.

My proudest achievements at Conversion Pancake
Raising an Austrian underwear e-commerce shop by 33%
Helping an innovative start-up with setting the right tone
Increasing social engagement for an international cruising company by 63%
About Manuela
I’m an Austrian, words-loving, pancakes-devouring, data-fanatic copywriter with the goal to bring conversion copy even to the far reaches of the German-speaking writing horizon (it’s work in progress).
Past experiences
- Trained at CXL (#1 Conversion Rate Optimization Course)
- Bachelor in Communication Management
- Content and Social Media Creator
- SEO Writer
Some fun facts
- I love pancakes (Duh. Ask me for my favorite recipe.)
- I have learned five languages but only speak two (Yikes.)
- I have a complex on-off relationship with my absolute curly hair

We are a match made in heaven?
Then don’t be shy and say ‘Hi’ to …
generate more revenue
get the messaging just right