This is all about you

and a bit about me

Is this you?

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You run a successful business but your prospects (and even customers) don’t get your website

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You know success lies in the copy and you want more than the creative musings of a good writer – you want hard fact-based, customer-loving copywriting that makes more money than it costs

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You have always done copywriting in-house but now you want it done right

Then you’ve come to the right place.

I help you turn your just-fine copy into a fine-tuned message of YES.

YES to your product from customers.

YES to sign-ups from leads.

YES to the NEXT STEP.

This is done by talking to real people and writing about their day-to-day benefits of your product.

I capture your unique value proposition and your customers Before & After experience of using your product, mention absolute dealbreaker needs and address their worries. This quadruple threat turns any copy into a persuasive force and boosts conversions on your website.

That’s why it makes so much sense to

talk to customers,
focus on the bottom line,
back decisions by research,
and be plain as bread

for every piece of copy.

This is done by talking to real people and writing about their day-to-day benefits of your product.

I capture your unique value proposition and your customers Before & After experience of using your product, mention absolute dealbreaker needs and address their worries. This quadruple threat turns any copy into a persuasive force and boosts conversions on any website.

That’s why it makes much more sense to

talk to customers before writing for them,
focus on the bottom line,
back decision by research not opinions,
be plain as bread in your offer.

My proudest achievements at Conversion Pancake

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Raising an Austrian underwear e-commerce shop by 33%

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Helping an innovative start-up with setting the right tone

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Increasing social engagement for an international cruising company by 63%

About Manuela

I’m an Austrian, words-loving, pancakes-devouring, data-fanatic copywriter with the goal to bring conversion copy even to the far reaches of the German-speaking writing horizon (it’s work in progress).