Copy based on research

and a li’l bit of magic

 (Just kidding … it’s actually science.)

What makes you a great candidate for my conversion copy?

You …

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have a great, complex product and your customers have told you more than once that they don’t ‘get’ your website.

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want your message to be boiled down to its bare essence so even a 6th grader could understand.

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can barely wait to jump head first into research, knowing how valuable it is – from important business decisions to copy.

This is you and your pumped to get started?

Then here’s what will happen next.

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The 4-step project process

STEP 1

Time to reconnoiter

First, we hop on a 15-minute video call where I get a better idea of the project – timeline, budget, and scope – and you have a chance to see if I’m a good fit as well.

Once we have a YES, I’ll walk you through my Statement Of Work for the finer details of the project. Time to sign the contract and start the project.

manuela on the phone
manuela pinchin a pencil

STEP 2

Unpacking the magnifier

I like to start the project with You. Learning about the company, interviewing you and your people.

Here’s what you can expect:

  • A detailed questionnaire on your brand & company
  • A kickoff meeting (approx. 90 minutes) with interview
  • Additional sales team interviews if needed

When I know what you know and feel what you feel (creep alert), I’m ready to hop on the next train – your prospects and customers.

Depending on what we agreed on, I perform the following research:

  • Customer interviews
  • Competitor analysis
  • Customer survey
  • On-site visitor poll
  • Digging into your analytics
  • Online message mining (of customer reviews)

Next, I fuse all the research into a tight, data driven hypothesis and share it with you. This is when, once you’ve given your OKAY, I’m ready to start with the first draft.

manuela pinchin a pencil

STEP 3

Writing sublime stuff 

By now I know your company and your customers like the back of my hand. It’s time for me to channel all this knowledge into a streamlined copy – using your customer’s own words.

Because who knows better than your customers, why your product is amazing?

(The answer is no one.)

You read the final result drafted into a high-converting wireframe and give me your feedback within a week. Be honest and tell me what you don’t like and where changes are needed (Editor’s Note: My clients often love the first draft from the get-go, but I will also respect if we see things differently). I want the final product to mirror your company while being an absolute babe to your prospects.

Manuela on laptop
Manuela on laptop
manuela with sun balloon

STEP 4

Testing is overrated (… said no one ever)

This is where the science part of the magic happens.

And this is the best part because … WHICH copywriter sticks around to evaluate the copy’s success?

Well I do.

Depending on what we agreed on, I’ll

  • test your headlines
  • measure the success of the web pages
  • sift through heat maps and scroll maps
  • compare page visit times

to see what worked, why, so you know how it can be improved in the future.

manuela with sun balloon

What are you waiting for?

Pick a package and get started.

TIME TO STOP READING AND START ACTING 

With my copy, you‘ll

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 increase your revenue

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get more quality leads

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raise your sign-ups and opt-ins

Book a call.